Design & Strategy

Figma Design & Web Strategy

Your website is your first impression — make it count. Our Webflow design strategy process blends research, UX best practices, and creative design to deliver conversion-focused mockups ready for development.

What We Do

We focus on strategy first

From research and wireframing to polished mockups, we create a seamless process that results in a design you’ll be proud to launch — and that your users will love to navigate.

Discovery & Brand Audit

We dig into what makes your business unique—your audience, competitors, and market position—so your design starts with clarity.

User Flows & Wireframes

Map out every page, section, and user interaction. Wireframes help us test structure early so your final design feels intuitive.

Moodboards, & Style Guides

Establish your brand personality through fonts, colors, imagery, and tone, so your brand feels cohesive across every touchpoint.

Fully Responsive UI Design package

Desktop, tablet, and mobile designs—every view is considered. Design that looks polished no matter the screen.

Why Us

When Design & Strategy Is Right For You

If you’re unsure where to start with a new site or you want to avoid wasting time with unnecessary revisions later, our strategy-first approach is for you. We help you nail your messaging, structure, and design direction before development ever begins.

Webflow-Ready Files

Our mockups are built with Webflow’s structure in mind, making your development process seamless.

User-First Design

Every page layout, CTA, and visual element is crafted to convert visitors into loyal customers.

Efficient Collaboration

Our Figma workflow allows fast feedback, real-time collaboration, and easy developer handoff.

Strategic + Creative

We blend data-driven decisions with eye-catching creative so your site works as good as it looks.

Our Process

Our Mockup Design Process

Phase 1

Kickoff & Discovery Call

We define your goals and brand voice. This step ensures we fully understand your business, your audience, and the results you want to achieve.

Phase 2

Wireframes & Layout Planning

We create a clear structure and user flow. This allows us to map out how visitors will move through your site, so nothing is left to chance once the design is live.

Phase 3

Visual Design & Moodboard

Choose your design direction before mockups. We’ll explore fonts, colors, and imagery styles so your site feels cohesive and aligned with your brand personality.

Phase 4

Responsive UI Mockups

Get a polished Figma design ready for Webflow build. Our mockups are development-ready, saving time and preventing expensive revisions later.

Design Pricing

Simple, Transparent Pricing

Ideal for clients who have an internal dev team or want to hand the designs to another developer.

Starter

One Time
$1,500

Perfect for businesses that just need a single-page design or refresh.

  • 1 Custom Page Design in Figma
  • Moodboard + Style Guide
  • Mobile + Desktop Breakpoints
  • 1 Round Of Revisions
  • Design Handoff Files (Figma/PNG)
Book A Call

Pro

One Time
$2,700

For brands looking to redesign or launch a small multi-page website.

  • Up To 5 Custom-Designed Pages
  • Complete UX Strategy
  • High-Fidelity Figma Mockups
  • Mobile + Tablet Responsive Designs
  • 2 Rounds Of Revisions + 1 Strategy Call
  • Developer Handoff Package
Book A Call

elite

One Time
$4,200

For businesses who want a fully polished, premium user experience.

  • Up To 10 Pages With Custom UI/UX
  • UX Research + User Flow Mapping
  • Interactive Prototypes (Figma)
  • Custom Iconography / Micro Illustrations
  • 3 Rounds Of Revisions + 2 Strategy Calls
  • Priority Delivery + Final Handoff Package
Book A Call
Agencies

Starter

One Time
$3,500

Perfect for agencies looking to outsource small projects without adding overhead.

  • 1–3 Page Webflow Build (your design)
  • Mobile-Optimized & QA Tested
  • Basic Animations & Interactions
  • CMS Setup (Blog or Portfolio)
  • 1 round of revisions
  • White-Label Launch Support
Book A Call

Pro

One Time
$6,500

For agencies that need a robust, multi-page build delivered on time and on brand.

  • Up to 8 Custom-Designed Pages
  • Advanced animations & transitions
  • CMS collections (blog, portfolio, etc.)
  • Memberstack integration (if needed)
  • SEO fundamentals (titles, meta, speed)
  • 2 rounds of revisions + 1 Training Call
  • White-Label Documentation Package
Book A Call

elite

One Time
$10,000

For high-touch projects and agencies needing complex functionality.

  • Up to 15 Pages + Dynamic CMS Content
  • Custom Animations &  Scroll Effects
  • Complex Logic or E-Commerce
  • SEO Optimization + Performance Tuning
  • Priority Production Window
  • 3 Rounds of Revisions + 2 Handoff Training
  • White-Label Documentation Package
  • Dedicated Support During Build
Book A Call
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What We Do

Let’s Build Something Wild

Whether you need just one piece or the whole galaxy, PixelFleek is your Webflow partner.

White Labeling

We love working with other Web agencies

Tight deadlines? We’ve got your back. We love to partner with other studios to bring elite Webflow builds to life.

Let's Collab
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Why PixelFleek

We have the experience you can trust to manage your Webflow project

  • Elite-Level Webflow Development
  • Freaky Fast Turnarounds
  • We Speak Fluent “Client-First”
  • Straight-Up Good Vibes
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Contact Us

Let’s Bring Your Vision to Life

We respond fast, keep things clear, and treat every project like our own

Mon–Fri / 9AM–5PM CST

We usually respond within 1–2 business hours.

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Design & Strategy

Frequent Questions

Have a question you don’t see answered here? Give us a call.

What is “Design & Strategy” exactly?

It’s the process of aligning your website’s look, feel, and functionality with your business goals — ensuring every design choice supports conversions and growth.

Do you create a design before we start development?

Yes. We typically start with moodboards, wireframes, and a style guide before building anything in Webflow.

Can you redesign an existing website?

Absolutely. We can perform a full redesign or a design refresh to modernize your current site and improve UX.

Do you include user research in your process?

Yes — we consider your audience, competitors, and user journey to inform design decisions and improve engagement.

How collaborative is the process?

Very! We use Figma and Loom for clear feedback cycles and keep you in the loop at every step.

How long does the strategy & design phase take?

Most projects take 2–4 weeks depending on complexity, number of pages, and speed of feedback.

Can you work with our existing branding?

Yes — we can design around your current brand guidelines or help refine them if needed.

What deliverables do I get from the strategy phase?

Typically: sitemap, wireframes, style guide, and final UI designs ready for development.